With the Dawn EZ-Squeeze Platinum Liquid Dish soap there’s no flip and no mess. The EZ-Squeeze bottle makes dishwashing fast and easy. The Platinum formula makes for the easiest, squeeziest, tackle-your-greasiest-dishes clean. From the first squeeze to the last, you’ll never worry about wasting a drop with Dawn’s new EZ-Squeeze bottle. Squeaky Clean, Every Time No matter what you’ve got cooking in the kitchen, Dawn dishwashing liquid dish soap will leave your dishes squeaky clean every time. With 50% less scrubbing* Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dish soap is tough on grease, yet gentle, so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid soap is America's #1 Dish Liquid based on sales. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. Where Else Can I Use Dawn Dish Soap? Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen. Use Dawn dishwashing liquid to remove grease and grime front external car surfaces and the outer shroud of a gas grill. From your cars to hairbrushes Dawn dish soap can be used for cleaning over 50 different things.